While working for Pro:Direct I have gained so many new skills and have taken on a variety of different roles. One of these roles, in particular, is creative direction, at PD we create our own content for a range of products for a range of different brands. One of the main parts of my job is to come up with creative concepts to sent to be briefed into photography to then shoot these products. On many occasions, I will then assist the photographer and give direction to them to then create the best imagery we can.
While working in the Running category I have learnt a huge amount about the different trainers that we sell and have used this knowledge to then inspire some of my work alongside reference inspiration images. Below I have been adding my favourite creatives that I have done for the company so far, these creatives then provide the category with content that can be used and spread across our website, social media platforms and our category articles.